Internet Consumer Behaviour

There are many reasons why a customer may or may not decide to purchase a product online; reasons that are often related to the product features themselves, but, in some circumstances the decision to purchase has little to do with the actual product or the price people are prepared to pay. Key issues surrounding trust, [...] Read more »

Internet Distribution

It is accepted that the travel and tourism industry is heavily reliant on information. This information is required by the customer as the intangibility of the product and the method of payment prior to consumption can have a negative effect or produce a fear of purchasing the unknown[1]; the greater the level of information available [...] Read more »

E-Marketing and New Media

There is no doubt that the Internet has changed the way in which some businesses operate. Those changes have to a greater or lesser extent depended on the strategic objectives of the organisation in question[1]. Some organisations sell their products or services purely over the Internet such as electrical retailer, EmpireDirect (http://www.empiredirect.co.uk) whereas some offer [...] Read more »

Research Management

Howard & Sharp (1983 p6) cited Bell (1999 p2) describe research as,

“seeking through methodical processes to add to one’s own body of knowledge and, hopefully, to that of others, by the discovery on non-trivial facts and insight. “
The Microsoft Encarta Online English Dictionary defines research as the,
“methodical investigation into a subject in order to discover [...] Read more »

Internet Research – Secondary Data

The Internet is not only a tool for promoting and doing business. It is a tool for researching and gathering data on the external environment, competitors and customers. Many traditional resources such as newspapers and magazines are readily available on the Internet such as TheTimes Online (http://www.timesonline.co.uk) and The Radio Times (http://www.radiotimes.com/). More recently, increases [...] Read more »

Corporate Social Responsibility & Ethics

Corporate Social Responsibility (CSR) and Ethics have been affected by the Internet in two interesting ways. Visit many of the large corporate websites that you may have heard of such as McDonalds[1], or even cigarette manufactures such as Philip Morris[2] or British American Tobacco [3](BAT) and with little effort you will surely find references and [...] Read more »

Affiliate Marketing

Traditional marketing techniques surrounding advertising are normally the result of the supplier or manufacturer paying for a specified space in a magazine or ‘slot’ on the radio or television. The effectiveness or success of such advertising campaigns will largely depend on their objectives in the first place but it is not unusual to consider changes [...] Read more »

Globalisation – China

Global Markets – China
There has been significant growth in the economy of China in recent years. Economic growth and the size of the population relative to the rest of the world make a China an important strategic market for any global organisation operating today. The Internet is equally effected by such factors but up until [...] Read more »

Internet Services Marketing

Services have a number of characteristics (Intangibility, Heterogeneity, Perishability, Inseparability and Lack of Ownership) that affect the way in which certain services are more successful than others when offered via the Internet.
Clearly those services that are highly intangible and technologically orientated such as the music and picture industries have adapted very successfully to the Internet [...] Read more »