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One of the exercises for Week 3 of Internet Marketing is to perform a competitor benchmarking for online services for an orgainsation of your choice. Essentially this involves the comparison of competitors and the awarding of a score based on some kind of objective analysis. Check page 88 of the Chaffey Text. To assist with [...]
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I have received a number of emails about the choice of website to analyse as part of the assessment for Internet Marketing. Sometimes the fact that I am not constraining you in any way appears to make the assessment harder when in fact it is really an opportunity to research something from a practical business [...]
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