Getting the news to come to you

October 28, 2009

I have had a question from a level one student about getting news about a company when researching for an assignment. There are a number of ways you can do this. In terms of search historical news articles in the UK press it is probably best to use the link from the University Library website [...] Read more »

Podcast – Services Marketing WK3 – The Servicescape (Atmospherics)

October 28, 2009

As some may know I recorded last weeks lecture on the Servicescape and Atmospherics. This is now avialable as a download able MP3 file HERE and also as a video below in which I have taken the MP3 and synchronised it with the slides themselves. Read more »

End Note for Academic Writing

October 23, 2009

This is quick update to the Services WK3 Lecture on Servicescapes where I provided a download of an RIS data file containing the list of references and how that list can then be used with bibliographic software such as End Note. Read more »

Services Marketing WK3 – The Servicescape (Atmospherics)

October 22, 2009

I am really looking forward to tomorrows lecture on the ‘Servicescape’ or ‘Atmospherics’. This lecture is slightly different as it does not really follow any particular chapter of a book; instead it is the culmination of about 30 different research articles spanning a 35 year period. If you are interested in a book chapter that [...] Read more »

Services Marketing WK2 – The Service Encounter

October 21, 2009

In this session covering the Service Encounter we look at,
1. Defining the service encounter
2. Different types of service encounter
3. Frameworks for analysing the service encounter
4. Joint consumption
5. Service failure and recovery
Download the slides here Read more »

SPSS Survival Manual

October 20, 2009

This book is really useful especially for those who find statistics boring and/or difficult. It is very clear and also helps you interpret output from SPSS without any complicated explanations. 100 times better than any other statistics or SPSS book I have looked at. It also includes data files online which you can access [...] Read more »

Doing Your Research Project

October 20, 2009

* Hugely popular
* Worldwide bestseller – over 200,000 sold
An invaluable tool for anyone carrying out a research project.
We all learn to do research by actually doing it, but a great deal of time and effort can be wasted and goodwill lost by inadequate preparation. This book provides beginner researchers with the tools to do [...] Read more »

DMAD – Digital / Hypermedia Analysis & Design Methodologies

October 20, 2009

Designing digital media systems and applications can be fraught with problems. Not only do they often incorporate technological aspects that are constantly changing but they also bring together many disciplines and personnel from differing backgrounds with different opinions and beliefs on how to do things. In this session we consider a number of different methodologies [...] Read more »

DMAD – Digital Media Development Authoring Tools

October 13, 2009

In this weeks session we look at some of the underlying computing technologies that many of take for granted. We just turn on our mac or pc and use applications. There is nothing wrong with this approach however it is useful to consider how these differnet applications are able to communicate with each. What is [...] Read more »

Why Does Panorama Hate Ryanair? A complete, objective viewpoint?

October 13, 2009

I have to admit I was looking forward to the latest BBC edition of Panorama broadcast last night on BBC1. I was expecting some detailed objective journalism into the operations of arguably the largest airline in country and the way it operates. I was also expecting something unknown or a revelation of bad practice broadcast [...] Read more »

Next Page »