Internet Marketing WK3- Strategy – Video

Please see the video of this weeks lecture below. I also noticed in the lecture that the example I used of Tesco trying to sell houses rather like rightmove.co.uk but allowing consumers to cut out the estate agent appeared unfamiliar to many so here are a few links.
BBC 29th June 2007 Tesco moves into property [...] Read more »

Internet Marketing WK3 – Strategy

Lecture Overview

The Fit Between Business-Unit Strategy and Marketing Strategy
Traditional Marketing Strategy
Internet Marketing Scenarios: Pure-Play vs. Bricks-and-Mortar Firms
Internet Marketing Strategy: Pure Plays
Internet Marketing Strategy: Bricks-and-Mortar Firms

A PDF of the slides are available here
Cheers
Tom Read more »

Internet Marketing WK2 – Framing the Market – slides and Video

Framing the market is an important part in the process of assessing your chosen organisation.
A video is below but if you want a video which should play on your iPhone then click here
(video)
Pictures of the slides for reference below.
Cheers
Tom Read more »

Internet Marketing WK1 – Introduction – MP3 and Video

Pretty good turn out this morning for a 9am start. This post includes an mp3 of the lecture and also a video of the lecture to the slides as well as a pdf download, so feel free to look at the slides in the format of your preference.
Lecture Overview

Define the scope of Internet marketing
Explore the [...] Read more »

Internet Marketing

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the [...] Read more »

Internet Marketing Unit Doc

The Internet Marketing Unit Document is now available for download from here.
I have also set up a discussion area in the forum here for the unit. Note that the forum is private and requires registration which is then manually checked by me so it’s not instant but does make it hard for spammers.

Internet Marketing: Building [...] Read more »