Downloads & Lecture Slides
(U16794) The Marketing Environment
Services Marketing
- Capacity & Deman (mp3) (153)
- Managing Capacity & Demand Wk10 (272)
- Pricing (mp3) (146)
- Quality (mp3) (104)
- Relationship Marketing (358)
- Relationship Marketing (mp3) (146)
- Services Marketing Unit Handbook (40)
- Services Marketing WK1 – What is Services Marketing (215)
- Services Marketing WK2 – The Service Encounter (259)
- Services Marketing WK3 – The Servicape (Atmospherics) (154)
- Services Marketing WK3 – The Servicescape (Atmospherics) – References (111)
- Services Marketing WK3 – The Servicescape (Atmospherics) – References FOR ENDNOTE in RIS Format (97)
- Services Marketing WK5 – Capacity & Demand (94)
- Services Marketing WK6 – Making Services Accessible (172)
- Services Marketing WK7 – Services Quality (403)
- Services Marketing WK7 – Services Quality (pdf) (139)
- Services Marketing WK8 – Service brands and promoting services (143)
- Services Pricing (280)
- Servicescape mp3 (264)
- The Servicescape (323)
- Turley & Milliman mp3 (176)
Marketing Principles
Internet Marketing
- Inernet Marketing 2010 – Market Space Matrix Template (98)
- Internet Marketing Unit Document 08-09 (308)
- Internet Marketing Unit Document 2009 / 2010 (291)
- Internet Marketing Wk1 – Introduction (338)
- Internet Marketing WK1 2010 PDF HANDOUT (152)
- Internet Marketing WK1 2010 Power Point (126)
- Internet Marketing Wk2 – B2B & B2C (347)
- Internet Marketing Wk2 – off their trolley (250)
- Internet Marketing Wk3 – Competitor Analysis Template (338)
- Internet Marketing Wk3 – Micro Environment (462)
- Internet Marketing Wk3 – Using Visio (356)
- Internet Marketing WK3 2010 PDF HANDOUT (204)
- Internet Marketing Wk4 – Macro Environment (284)
- Internet Marketing WK4 2010 PDF HANDOUT (151)
- Internet Marketing Wk5 – Internet Strategies (341)
- Internet Marketing WK5 2010 PDF HANDOUT (117)
- Internet Marketing Wk6 – Internet & The Marketing Mix (216)
- Internet Marketing WK6 2010 PDF HANDOUT (112)
- Internet Marketing WK7 2010 Power Point – Community (79)
- Internet Marketing WK8 2010 Power Point – Branding (85)
- Internet Marketing WK9 2010 Power Point – The Marketspace Matrix (101)
- Wk 10 Internet Marketing – Marcomms & using digital channels (208)
- Wk 11 Internet Marketing – Evaluation and improvement of Digital Channel Performance (260)
- Wk 9 Internet Marketing – Campaign Planning for Digital Media (185)
Research Management
Digital Media
- DMAD Wk1 Session 2 (66)
- DMAD Wk10 Session 1 (150)
- DMAD Wk11 Session 2 (137)
- DMAD Wk2 Session 2 – Authoring (85)
- DMAD Wk3 Session 2 (216)
- DMAD Wk4 Session 2 (175)
- DMAD Wk5 Session 1 (227)
- DMAD Wk6 Session 2 (160)
- DMAD Wk7 Session 2 (213)
- DMAD Wk8 Session 2 (150)
- DMAD Wk9 Session 2 (170)
- open daq (87)
- open day seminar (81)
