Internet Marketing Week 3 – Competitor Analysis Using Visio
February 19, 2009 by Tom Chapman
One of the exercises for Week 3 of Internet Marketing is to perform a competitor benchmarking for online services for an orgainsation of your choice. Essentially this involves the comparison of competitors and the awarding of a score based on some kind of objective analysis. Check page 88 of the Chaffey Text. To assist with the presentation of such information you could use an application such as Microsoft Visio to show a table. I have uploaded a word doc with basic instructions here
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