Browse > Home / Internet Marketing / Internet Marketing WK3 – Strategy


Internet Marketing WK3 – Strategy

February 23, 2010 by Tom Chapman 

Internet Marketing WK3 - strategy

Lecture Overview

    • The Fit Between Business-Unit Strategy and Marketing Strategy
    • Traditional Marketing Strategy
    • Internet Marketing Scenarios: Pure-Play vs. Bricks-and-Mortar Firms
    • Internet Marketing Strategy: Pure Plays
    • Internet Marketing Strategy: Bricks-and-Mortar Firms

      A PDF of the slides are available here

      Cheers

      Tom

      Internet Marketing WK3.001

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Internet Marketing WK3.002

      Filed Under Internet Marketing
      Tagged: ,

      Comments

      Feel free to leave a comment...