Internet Marketing WK3- Strategy – Video
February 26, 2010 by Tom Chapman
Please see the video of this weeks lecture below. I also noticed in the lecture that the example I used of Tesco trying to sell houses rather like rightmove.co.uk but allowing consumers to cut out the estate agent appeared unfamiliar to many so here are a few links.
BBC 29th June 2007 Tesco moves into property sales
BBC 13th October 2007 Tesco suspends its property sales
http://www.tescopropertymarket.com/
ThisisMoney.co.uk 3rd July 2007 Estate agents attack Tesco home sales
Arguably this highlights some naivety on the part of Tesco both in terms of their power within that market (think Porter’s Five Forces) and also their legal stance within the Estate Agency Industry.
Cheers
Tom
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